24 Apr Fashion Revolution Week
We’re so proud that our Canadian designer Truvelle is participating in Fashion Revolution Week to bring awareness to the process your wedding dress goes through before it gets to you. Truvelle’s gowns are all hand made by their team in Canada.
On April 24th, 2013 the Rana Plaza clothing factory in Bangladesh collapsed, killing 1138 people and injuring many more. This tragedy was the catalyst for the Fashion Revolution Week movement. During this week, brands and producers are encouraged to respond with the hashtag #imadeyourclothes and to demonstrate transparency in their supply chain. This year’s campaign marks 5 years since the Rana Plaza factory collapse, shaking the fashion world and igniting the world’s biggest fashion activism movement for a fairer and safer fashion industry.
We are delighted to carry Truvelle in our shop, and thrilled to bring you a closer look at who they are and why they are participating in this awesome movement.
Truvelle is participating in this campaign because as both a brand and a manufacturer, they are proud to show their transparency by giving their brides a behind-the-scenes look at the process that goes into each of their hand-crafted wedding dresses.
Truvelle is an independent bridal label that operates on a made-to-order basis. From first sketch to final stitch, they proudly house their entire production process in their Vancouver Garment Studio. The process begins with thoughtful designs meant to be timeless heirlooms that can either be kept forever, passed down, sold secondhand, or reworked. Truvelle involves real women in their design process to get the fit just right before putting it down on paper. The team then creates and sizes all of their patterns by hand. Truvelle’s production team hand cuts the fabrics and prepares every part of a dress before it is assembled by garment technicians. The fulfillment team checks over every dress and adds the finishing touches before packaging up for a bride. Finally, the sales and marketing team helps connect brides with the story behind their gowns and behind Truvelle.